2025 PRODUCT CATALOG

A Bulletproof Plan To Grow Your Podcast

Whisper Room
July 2020
Table of content
Share this post

Podcasts are one of the quickest growing forms of media and they have become part of our daily lives. No matter where you're located, episodes can be downloaded and listened to at any time.

According to a research study from April 2020, there are over 1 million different podcasts and more than 30 million episodes. Many of these podcasts fall under the category of business, culture, news and politics, comedy, or health. These popular genres break down even further into specific niches with dedicated listeners tuning in each week. So how on earth do you grow your podcast in the midst of all this competition?

Simply stated, word-of-mouth from a loyal fan base is how your podcast will take off. It sounds easy, but it takes a lot of effort and dedication to reach that point.

You'll Need "The Basics"

Your podcast will have to actually exist before you can put any effort into growing it. We hope you have already chosen an awesome topic, a captivating name, and an entertaining host for the show.

To start a podcast you'll need some basic recording gear, a quiet space to record, and strong brand identity (an attractive website, social media profiles, an RSS feed, and several published episodes).

Now, let's take the foundation you've already started with and combine it with the following tips to develop a bullet-proof growth strategy for your podcast.

https://www.youtube.com/watch?v=Gejf39h3_IY&feature=emb_title

Learn how to start your first podcast with these tips from Buzzsprout.

1. Focus on Your Niche Audience

It's likely that your podcast falls under the category of a specific niche - sometimes very specific. Hopefully, you've done the research, have a strong interest in your topic, or can offer valuable expertise that will entertain your listeners. Without proficient knowledge of your niche, you will have a difficult time becoming an authoritative voice.

Brainstorm Topics

Like all creative work, brainstorming is a key ingredient. Spend time listening to other podcasts in your niche to find out what concepts lack proper representation. If you find out that you don't know enough about the concept, have an industry expert on the show as a guest. It's important to have endless ideas for different episodes that revolve around your podcast's main topic.

Understand Your Audience

Who are they? What do they like? How do they spend their time? How do they spend their money? Where do they live? How old are they? These are all important questions to ask yourself as you work to connect yourself to a dedicated audience.

It's vital that you spend time to learn everything you can about the audience you want to reach. As your show grows, your audience might change. You need to assure yourself that each episode is relevant and noteworthy. Try creating different personas that represent your listeners and constantly consider if your topics would appeal to their ever-changing interests.

2. Engage Your Listeners

Excited listeners will keep coming back. You need to tell unforgettable stories, show a great sense of humor, and entertain your listeners if you want to make your podcast irresistible. Don't be afraid to put yourself out there.

Encourage Interaction

It's a good idea to provide a Q&A section towards the end of your show. This will strengthen your relationship with the listeners and help you gain a better understanding of what their needs, wants, and expectations are.

Subscribe, Rate, and Review

Part of your engagement strategy should emphasize subscriptions, ratings, and reviews. Listeners who subscribe to your podcast are your most valuable audience and one of the clearest indicators of your growth.

Excellent ratings and 5-star reviews will help you rank higher in the sections and libraries for your podcast's niche. They will also give you the opportunity to respond to reviews and read unfiltered opinions that will only help you make improvements.

Social Media Strategy

Strive for a comprehensive social media strategy to share episodes, tag appropriately, and respond to messages and discussions. Mainstream platforms like Facebook and Twitter work great, but take the extra step to engage your audience on the social media platform that they spend time on. Instagram, Snapchat, and TikTok give you the opportunity to get personal and creatively communicate with your fans.

SEO and Blogging

Having an active blog that is relevant to your niche will help you grow your podcast and establish more authority on the topics you discuss on your show. A well-thought SEO strategy will help you better position your website's articles and episodes on popular search engines.

Although painful to do, adding a transcription of each episode and relevant keywords with links to your show notes will also help your website's SEO on Google and other search engines.

3. Own Your Brand & Let It Shine

Treat your podcast as a business and continually build your brand. Consider creating additional content to share with your audience. Behind-the-scenes photos of your podcasting process will give your fans a glimpse into your creative process. Make trailer videos to promote across social media and consider video recording each episode in-full to have an upload for your YouTube channel. Creating and promoting unique content will help you differentiate yourself from the competition.

As your audience grows, consider making some merchandise to sell. Well designed t-shirts, hats, and stickers will provide extra revenue for your podcast and will help your efforts of building loyalty and word-of-mouth awareness.

4. Work with Guests

Depending on the nature of your podcast, guest interviews can be a great addition. Friends, industry experts, and influencers will spice up an episode with their stories, opinions, and discussions. Even consider cross-promoting with other podcasters in your niche. If they aren't a direct competitor, bring them on as a guest and help connect the dots between your niche by letting them do an episode on something that falls within their expertise.

Make it easy for your guests to share the episode with their online audience by providing press kits so they can post across their social media. Having a press kit will help keep your brand's integrity as your content is shared across the web.

https://www.youtube.com/watch?v=C6SnskAL08c

Ben Leavitt shares his tips on landing guests for your podcast.

5. Find Sponsors and Affiliates

Sponsors

As your podcast grows, your audience will grow with it. This presents a valuable opportunity to offer advertising space. Some companies will seek you out directly, but it's wiser for you to find several brands that appeal to your audience. Make a list of prospects and reach out with a pitch for the advertising space. However, don't be desperate when looking for a sponsor. You need to make sure that your ads convey something of value to your listeners.

Affiliates

Podcasters that are looking to monetize their growing show can earn additional income and reach a larger audience through affiliate marketing. Commissions are earned by promoting a product, service, or website within your podcast. Similar to sponsorship, you will have to reach out to brands that fit your niche and create an agreement that represents their products or services.

After that, you'll need to provide tracking codes or affiliate links in your show notes to attribute the click or conversion back to your podcast. This is attractive to podcasters because there is no cost - only a reward. You will receive a commission for referring traffic and sales to your affiliate's online shop.

6. Track Your Growth

Without data, it's impossible to gauge your growth. Platforms like Podtrac, Blurbrry, Castos, and Anchor will give you detailed insights. For example, you'll be able to see your listener count, listener growth, episode downloads, email subscriptions, online sales, and more when using one of these platforms.

Different metrics will have different levels of importance. It's helpful to define several "success factors" to regularly monitor. You'll have a hard time hitting your targets if they don't exist. Routinely monitor your success factors to understand how your podcast is growing. Apply the insights to your advantage. For instance, if one episode had lots of downloads, consider making another one in the same format. Tracking your statistics will give you the power to make informed decisions for growth in the right direction.

https://www.youtube.com/watch?v=HyHCLIvXUBM

Ben Leavitt shares his top 5 podcasting hosting platforms.

7. Improve your Quality

As your podcast grows, you'll want to grow with it. It's important to produce the highest quality show that you can. As revenue starts to pour in and your listeners grow, consider upgrading your microphones, purchasing a studio booth, making a new website, or investing in video production gear.

There's a lot you can do to refresh your brand and improve the caliber of your podcast.

podcasting gear inside of a studio booth

Final Thoughts

Finally, whether your podcast is a hobby, a dream job, or your current full-time occupation, there are many ways to grow your show. You'll grow your podcast by staying consistent, productive, and entertaining.

The WhisperRoom Experience

“As a result of the broadcast quality output I get from my vocal booth, I am now represented by four Talent Agents and I have produced three Audiobooks available on Audible. Lastly, and most exciting I was selected by Marvel's Audiobook Drama Director to be the voice of Nick Fury Jr.”

Art Dent - Voice Actor, arthurdentvoiceacting.com
Voice Actor
 - 
This is some text inside of a div block.

“My WhisperRoom is a great solution for practicing both acoustic and amplified instruments in my home, without driving other occupants out of the house. The sound response inside is neutral and perfect for recording, and with my small reference monitors, is also great for mixing and editing.

The modular construction made it easy to set up and configure exactly how I wanted my space. The lighting kit, ventilation, and optional window make it very comfortable even in the 6x6 foot room.”

Chris L. - Multi-instrumentalist, NVHMusic
Multi-instrumentalist
 - 
This is some text inside of a div block.

“I use my whisper room for my private practice audiology clinic. It works perfectly and saved me thousands. Customer service was great!”

Dr. Joni Ruiz - Audiologist, Big Thicket Hearing Aids & Audiology
Audiologist
 - 
This is some text inside of a div block.

“WhisperRoom makes the very best in sound isolation enclosures. We’ve purchased 3 in the past couple of years and will be buying more. Love this product!”

Steve Burrington - Owner & Operations Director, Texas Hearing Clinic
Owner & Operations Director
 - 
This is some text inside of a div block.

“Great experience with WhisperRoom…I’ve been told by multiple people it’s the nicest hearing booth they have ever been in! Would highly recommend!”

Jaclyn Charie - Au. D., Owner & Audiologist, Hearing AuD
Au. D., Owner & Audiologist
 - 
This is some text inside of a div block.

“I bought a WhisperRoom in November. I just opened my practice and wanted a good reliable room for audiologic testing. It came on a pallet and with a friend’s help, we moved it from the pallet to my clinic space. We then built it in about 4.5 hours. I love using this WhisperRoom, it suits my needs perfectly.”

Liz White - Au. D., Owner & Audiologist, Harbor City Hearing Solutions
Au. D., Owner & Audiologist
 - 
This is some text inside of a div block.

“Awesome product. Our patients love the roominess and comfort they feel when using our WhisperRoom booths.”

David Brooks - RHIP,
RHIP
 - 
This is some text inside of a div block.

“Everything is great! We received the WhisperRoom about a week after placing the order and I put it together myself. I’m loving it and use it almost daily as my home office/studio.”

Adam Mast - Audio & Video Services, Mast Productions
Audio & Video Services
 - 
This is some text inside of a div block.

“An epic WhisperRoom has just been assembled at The Guitar Store at Quimper Sound Records!!! 🤘🔥🔥We still have some finishing touches to make this kickass sound booth perfect! It’s time to set up a demo at The Guitar Store.”

Quimper Sound Records and Guitars
 - 
This is some text inside of a div block.

“Incredibly satisfied! My WhisperRoom vocal booth is revolutionizing my workflow and really impressing my recording clients. And delivery and assembly went very smooth. 10/10 would recommend.”

Zachary Manno - Producer - Engineer - Musician, zacharymanno.com
Producer - Engineer - Musician
 - 
This is some text inside of a div block.

“I recently became a full-time voice actor and the WR is the ‘heart’ of my home studio. I’m in it every single weekday and I simply could not do my work as effectively without it.

As you’ll see in the photos and video, an outside wall also serves as the backdrop of my production engineering station.

I have to tell you, the more I use my WR, the more I absolutely love it!...”

Todd Stark - Voice Actor, starkvo.com
Voice Actor
 - 
This is some text inside of a div block.

“I never thought a fuzzy big box could be sexy, but it is. It truly cuts out all of the ambient noise that is a must for clean, studio-quality vocals. This is truly the #GoldBar standard in audio recordings. Extremely well built (like a tank) and with the wheel package, I’m able to easily move it around…

A lot of engineering went into this system and I’m extremely proud to own such a coveted, iconic, and industry-standard product, that yells, “Professional” to which, no one can hear me outside of it because of the supreme sound isolation properties that the WhisperRoom has provided. Thank You WhisperRoom for creating this”

Glen - Voice Actor, iglen.com
Voice Actor
 - 
This is some text inside of a div block.

“I’m a musician that lived in a free-standing house for 25 years. When we moved into our current house, with shared walls, all of a sudden I could no longer play at any hour. My neighbors made that very clear!

Thank goodness for the WhisperRoom! Now I’m just getting started at midnight and no one minds a bit. I’m thrilled! The quality of this item is excellent.”

Jay Friedman - Trombonist & Conductor, jayfriedman.net
Trombonist & Conductor
 - 
This is some text inside of a div block.

“Our WhisperRoom has been a great addition to our school! Offering private music lessons to all ages and levels.”

SoCal Jazz Academy
 - 
This is some text inside of a div block.

“Have you ever heard of a recording studio in a library? Sounds like an oxymoron, right? It’s not though, thanks to our incredible WhisperRoom. It keeps all the good vibes inside so that lovely library atmosphere is preserved. Genius!”

New Orleans Public Library - Best Buy Teen Tech Center,
Best Buy Teen Tech Center
 - 
This is some text inside of a div block.

“This WhisperRoom allows me to have the dedicated, professional home studio space of my dreams without interrupting the entire house.

Before the WhisperRoom, I had to schedule time away for the family and work on productions during specific windows of time.

Now I can work on client productions and my own music 24x7x365. With less than 30dB of room noise even with the AC and computers on, production quality has increased and so has creative output! Thanks, WhisperRoom, for having such amazing products.”

Mattimus - Artist - Studio Engineer - Producer
Artist - Studio Engineer - Producer
 - 
This is some text inside of a div block.

“The 4x6 double-wall WhisperRoom is my personal padded cell where I can experiment with tone day and night without disturbing anyone.”

Tom Northnagle - aka ‘Guitar Tom’
aka ‘Guitar Tom’
 - 
This is some text inside of a div block.

“There is no upgrade quite as substantial as a WhisperRoom. A great booth with high-quality Auralex treatment and I’m cooking with fire. Thanks. I love your products.”

Mark Hauswirth - Voice Actor
Voice Actor
 - 
This is some text inside of a div block.

“I’m so excited to finally have my WhisperRoom…looking forward to hours of practice.”

Antonio Hart - Jazz Saxophonist, antoniohartmusic.com
Jazz Saxophonist
 - 
This is some text inside of a div block.

“The WhisperRoom is used as a testing booth for neurophysiological recordings. Inside, participants complete computerized assessments while their brain physiology is passively recorded using an electroencephalogram (EEG)…It has turned out to be a great solution for us!”

James R Houston - Ph.D. Department of Psychology | MTSU
Ph.D.
 - 
This is some text inside of a div block.

“Our WhisperRoom is part of what we call the PodLab. The PodLab is a state of art podcasting studio for the students at the University of Tennessee at Chattanooga where we’re training the next generation of professional podcasters.”

Will Davis - Award-Winning Instructor, University of Tennessee at Chattanooga
Award-Winning Instructor
 - 
This is some text inside of a div block.

“With the help of this bad boy, I am finally feeling comfortable singing full-voice in my apartment. In other words, I’m finally practicing again 🖤🖤 It’s been exactly one week since I’ve had it and already my growl is feeling better than it’s ever been 😄😈🤘”

Michele Whitlow - Singer - Songwriter - Musician, michelewhitlow.net
Singer - Songwriter - Musician
 - 
This is some text inside of a div block.

“My radio and digital production students have really enjoyed the WhisperRoom booth (and use it often)! Even in the middle of an active classroom, students are able to record in a nearly silent environment. As for the construction of the booth: under teacher supervision, we had the kids assemble it. Talk about great practical experience!”

Mike Hatch - Radio/Digital Technology I & II, Prosper High School
Radio/Digital Technology I & II
 - 
This is some text inside of a div block.

“The WhisperRoom has transformed our tiny studio into such a functional space. It is such a versatile feature and is used for tracking drums, vocals, guitars, and has even been used for strings, brass, and woodwind instruments. We also recently started using the space to record podcasts too! The WhisperRoom has forever evolved the way that we create content at RPRC!”

Kyle Therrien - President - Producer - Engineer, RPRC, Railroad Park Recording Co.
President - Producer - Engineer, RPRC
 - 
This is some text inside of a div block.

“I’m starting to fall in love. With this setup I can now let out every song idea I’ve been holding onto for years - uninterrupted...”

Muyinza - Artist & Producer
Artist & Producer
 - 
This is some text inside of a div block.

“My WhisperRoom is one of the best investments I’ve made that launched my voiceover career and recording studio business to a higher level!”

Jorge Infante - Voice Actor, jorgeinfante.com
Voice Actor
 - 
This is some text inside of a div block.

“I've had a WhisperRoom (7x7) up and running for about a year now. It easily contains my drums and a mixing rack (single bass, double pedal, 7-piece). It reduces the sound enough to prevent disturbing everyone in the house and at my neighbor's house (only a few feet away)...The experience with the company was wonderful…It's nice to go into a dedicated, professional space and practice or record almost any time of the day or night.”

Kevin Thomason - Drummer
Drummer
 - 
This is some text inside of a div block.

“It works spectacularly! My clients like the clean voice tracks I'm now able to send, and I like the fact that I can jump and perform voice work without having to shut down all my noisy equipment. Thank you for manufacturing such a fine product!”

Jeff Berlin, KISS 108 Radio
Boston, MA
 - 
This is some text inside of a div block.

Build Your Portable Diagnostic Booth Today

 Get a Quote Today and Find the Perfect Sound Booth for Your Needs.

info@whisperroom.com
1-800-200-8168
Request a quote